2026

• The OpenClaw (opens in new tab)Props a MacBook lid open so agents keep running.
• EthUX (opens in new tab)Wrote the plain-language jargon rules in its onboarding skill.
• MoreMatches (opens in new tab)Real women in London review your dating profile.
• Jobhunter (opens in new tab)Finds remote UX research jobs.
• PlainviewRewrites any page in plain English, in place.
• Unblocked (opens in new tab)Turns any text string into a generative banner.
• From This to That (opens in new tab)Redesigns any site using its own words and colours.
• Dialogue Card (opens in new tab)Generates dialogue card graphics for social posts.
• Lucas (opens in new tab)Digital bookkeeper for small accounting practices.
• Article Walk (opens in new tab)Turns an article into a step-by-step walk.
• Say Less (opens in new tab)Cuts Claude Code replies by a median 71%.
• Mooch SkillsHouse Claude skills, packaged as one plugin.
• Claude Doggy DoggMakes Claude Code talk like Snoop Dogg.
• /deslop (opens in new tab)Strips hedges, filler and throat clearing from drafts.
• /soundlikeme (opens in new tab)Writes in your voice from a few samples.
• Write like Paul Graham (opens in new tab)Rewrites articles in Paul Graham’s style.
• Vahni (opens in new tab)Yoga studio site with live class times.
• Lisbon Restaurant Group (opens in new tab)Automates responses to customer reviews.
• Second HomeWeekly AI clinics for members.
• Big Debate Club (opens in new tab)Brand and product for youth debate.
• mooch.agency (opens in new tab)The studio I run with Natalie.
• nataliegent.com (opens in new tab)Natalie’s portfolio, with no build step.
• Family TreeExplorable family tree from one JSON file.
• Last Week in AI (opens in new tab)Weekly AI news with a take on each story.
• Announcing our first AI workshop in Lisbon (opens in new tab)Eight seats to automate one recurring job.
• Last Month in AI: August 2026 Edition (opens in new tab)Sorts the month’s AI news by your role.
• Last Month in AI: July 2026 Edition (opens in new tab)Cheaper frontier models and agents that breach systems.
• Betting on the slowest horse (opens in new tab)Picks the slower model because the fast one hallucinates.
• How it feels to go viral (opens in new tab)Swaps checkout for a waitlist during a viral spike.
• 7 questions from my demo on becoming a vibe PM (opens in new tab)Writes tickets for an agent instead of steering it live.
• Decisions and deliveries (opens in new tab)Automates delivery and slows the decisions down.
• Build Once. Sell Twice. (opens in new tab)Turns one client’s review-reply pipeline into a product.
• UnblockedByMooch (opens in new tab)Nine iterations behind the generative banner tool.
• How contextual AI changed the way we work (opens in new tab)Keeps AI in the workspace so you stop re-explaining.
• What we’re doing here (and why you might care) (opens in new tab)Introduces the studio and what this publication covers.

2025

• Tone of Voice (opens in new tab)Brand voice and style guide in minutes.
• Fortress (opens in new tab)Audits a site for contradictions and naming conflicts.
• Highway (opens in new tab)Writes blog posts in your voice.
• Ethereum Foundation (opens in new tab)ethereum.org, rewritten in plain English.
• SassGPT (opens in new tab)ChatGPT clone with attitude.
• Gravity (opens in new tab)v0 clone that roasts your idea.
• Samantha (opens in new tab)Reads any article aloud, inspired by Her.
• EgoTrip (opens in new tab)Finds the sunniest city near you.
• Sitegeist (opens in new tab)Neo-gothic ghost that hunts dead links.
• 0xHunter (opens in new tab)Blockchain search in Ethereum’s dark forest.
• Alibi (opens in new tab)Client disputes staged as legal drama.
• Contact High (opens in new tab)Remembers who you met and where.
• OnlyFans GPU (opens in new tab)Marketplace for pre-loved GPUs.
• Always Evening (opens in new tab)AI couple podcast about human quirks.
• The ReporterSummary threads for Twitter Spaces.
• Choir (opens in new tab)Generates content that sounds like you.
• Maestro (opens in new tab)Infinite music, composed for you.
• A Life Well LivedEdited and published a family memoir.
• jesus.eth essays (opens in new tab)Essays and artist profiles on digital art.

2024

• British Airways (opens in new tab)UX research for digital products.
• Alkan Avcıoğlu interview (opens in new tab)Hosts the artist’s first Spaces on Manufactured Transcendence.
• Pete Burkeet interview (opens in new tab)Two hours with the AI post-photography artist.
• HandOfGod (opens in new tab)Collects the genesis of AI post-photography art.

2023

• Octant (opens in new tab)UX research for public goods funding.
• zkSync (opens in new tab)UX research for an Ethereum L2.
• The Haunting (opens in new tab)Poem about obsession after a stairwell rejection.
• The girl who knew (opens in new tab)Poem about knowledge that cannot be unknown.
• I watched the pendulum swing (opens in new tab)Poem about history swinging between opposites.
• I’ll be waiting for you there (opens in new tab)Poem about waiting for someone to cross a marsh.
• My specific knowledge (opens in new tab)Personal inventory of skills, curiosities and weaknesses.

2021

• GOV.UK (opens in new tab)Accessibility audits and service design.

2020

• Wolters KluwerContent audit, microcopy and style guide.
• EdTech HubUX and content processes for a US non-profit.

2019

• great.gov.ukDesigned the export recommendation journey end to end.
• The conditions of factories and mills in the 18th and 19th century (opens in new tab)Weighs child labour complaints against managers’ denials.

2018

• BinanceGhostwrote long-form narrative for the CEO.
• Ocean ProtocolBrand vision and partnership announcements.
• DadiContent strategy for a blockchain education series.
• On Principles (opens in new tab)Nine aphorisms that survived a sceptic’s test.
• On Failure (opens in new tab)Four rejected job applications, each with its lesson.

2017

• Confessions of a Copywriter (opens in new tab)Twenty weekly posts of copywriting lessons.

2016

• PaymentsenseLed writers and designers on mobile-first product content.
• OFXGlobal style guide across four markets.
• In the beginning was the word (opens in new tab)Market case for an ad-funded reading app.

2015

• 2015: 26 Digital Publishing Startups and 1 Epiphany Later (opens in new tab)Tries twenty-six publishing products, then pivots.
• Resistance Is Futile (opens in new tab)Why print attachment is sensory habit, not soul.
• The Power Of Memes (opens in new tab)What a dialogue-free Honda advert gets right.
• The Paradigm of Pragmatism (opens in new tab)Reads Trollope’s The Fixed Period as pragmatism defeated.
• Step One. Day One. (opens in new tab)Reviews the Day One journal app and its limits.
• Soft Wicker And Egg Shells (opens in new tab)In startups your blog is your portfolio, not degrees.
• Oh The Irony (opens in new tab)IKEA sells authenticity it cannot claim for itself.
• Counting Stars (opens in new tab)Ten strokes of good fortune from one year.

2014

• University of KentCreative Writing MA.
• The Second Post (opens in new tab)Why the second blog post is the hardest.
• An A&R walks into a startup event… (opens in new tab)Compares networking etiquette at music and tech events.

2013

• The Rise of the Pro-AmateurDissertation on the rise of amateur media.

2012

• UCAMusic Journalism BA.